For this edition of Gaming History, I'll be looking at 5 good and 5 bad video games publishers, their history and what they've done right and wrong. While I don't think that every game released by these publishers is good or bad, there's an overwhelming majority of titles in their output which swing my opinion eitherway. I'll be starting with the good publishers, so that I can reference things later on which worse publishers could have done.
For most people, Sega is instantly associated with Sonic The Hedgehog. As both their mascot and flagship franchise, the Sonic games of the Mega Drive era received much critical acclaim and are widely regarded by many fans to be the best in the series. Whether or not this is true, Sega published a whole host of other great titles for the system such as Streets of Rage, Golden Axe, Revenge of Shinobi, Comix Zone, Ristar, Toejam and Earl, Super Fantasy Zone and Vectorman. This wide choice of quality titles for their own system lead to its success alongside the Super Nintendo.
The very first home console I owned was a Sega Dreamcast which helped to shape my views on what video games should be. Particular favourites of mine from this era are arcade titles which had been ported to the Dreamcast such as Crazy Taxi, House Of The Dead 2, Sega Rally Championship 2, 18 Wheeler American Pro Trucker, Power Stone and Sega Bass Fishing. All of these titles retained an arcade feel with enough content and gameplay to justify a home release.
(Jet Set Radio for Sega Dreamcast - Published by Sega) |
In both of the eras I've discussed above, Sega had around 8 studios which produced games for them; the most famous of which being Sonic Team. Spreading their franchises out between teams which worked on every instalment of said franchise meant that games were made by people who already had experience of producing titles in that series, and were attempting to make quality titles to aid sales of Sega hardware.While their output seems to have gone downhill in recent years since they left the console market, I regard the Dreamcast Era and Mega Drive Era as proof that they were once one of the best video game publishers around.
I couldn't reasonably include Sega in a list of greatest video game publishers without talking about Nintendo also. While their approach to franchises and producing games has been markedly different historically, their output has been consistently full of quality and good games. Starting from the NES (released in 1985 in America) which reintroduced the public to quality video games as consumers began to flock back to the video game industry after the crash of 1983, titles such as Super Mario Bros 3, Metroid, Punch-Out!, and Legend Of Zelda gave gamers a taste of new, more detailed and exciting adventures.
The SNES era forced Nintendo into much greater competition with Sega, as the Mega Drive was released first and was quickly gaining a fanbase. Deciding to let their games do the talking for them, the SNES era produced new titles for most of their popular franchises as well as introducing titles such as Earthbound, Donkey Kong Country, Pilotwings, Pokemon, F-Zero, Starwing, and Kirby. These two eras saw the introduction of the majority of Nintendo's most well known franchises.
(Earthbound for SNES, Published by Nintendo) |
While gamers can criticise Nintendo all they like for sticking to the same franchises since the SNES era, both the Gamecube and the Wii had a lineup of quality titles which sold systems and held their value much better than many other releases. My respect for Nintendo comes from the fact that it would have been easy for them to release substandard games and resort to a slew of mediocre titles, selling on the weight of their franchise names, but they haven't. Pokemon, Mario and Zelda games of today are just as highly rated as their original counterparts.
Although I haven't played a lot of Capcom's recent titles or indeed a whole lot of Mega Man, their most well known franchise, they've still impressed me enough with other titles to warrant inclusion on this list. The first Capcom game I played was Power Stone for the Dreamcast, a 3D arena fighter where players compete to collect 3 power stones and transform into a far more powerful version of themselves in order to win the fight. There was an anime series based on the game which ran for 5 months after the game's release. What really impressed me about the game was the cast of original characters, exciting gameplay and overall mood of the game.
Before Power Stone even existed, Capcom were well known for their Street Fighter games, Street Fighter II particularly. With many improved versions and updates keeping the game fresh and relevant as a fighter, it enjoyed continued popularity and remains as arguably the most influential fighter of all time. Partially inspired by another Capcom Beat 'em up, Final Fight, Street Fighter II brought bonus stages, combos, special moves and increased arcade popularity to the fighting genre.
(Killer7 for PS2, published by Capcom) |
Today Capcom are best known for their Resident Evil, Devil May Cry, Monster Hunter and Mega Man series. All of these have had plenty of installments across many consoles and continue to please fans on the whole, despite a few fans who never seem to be satisfied. Overall Capcom are to thank for inspiring many of the fighting games we see today, as well as releasing fighters such as the Capcom vs SNK series. While they could easily have sat back and focussed on fighters once Street Fighter II was sucessful, gamers were instead given an excellent selection of games spanning many genres.
As the third largest video game publisher in the world behind Activision and EA, Ubisoft have an advantage over a lot of the publishers I've mentioned, however I still regard them fairly highly as a company. Their most beloved game series, Rayman has had many instalments from its inital release in 1995 up to the present day. The most recent game in the series, Rayman Legends had a very good critical reception, as have most of the games in the main series. While the spin-offs from the series haven't faired quite as well, the Rayman series as a whole is enjoyable and innovative.
Ubisoft brought the JRPG Grandia to the PS1 in Europe two years after its release in Japan, which is something I'm particularly grateful to them for, as I've been enjoying it between games for a few months now. Later Ubisoft published quite a few games for the Xbox's target market; (though many of these were on other consoles also) releasing Morrowind in Europe, the Tom Clancy series, the Far Cry series, and XIII, a cel-shaded comic book style first person shooter.
(No More Heroes for Wii, published by Ubisoft) |
The best known modern series published by Ubisoft would have to be Assassin's Creed which recently received a highly acclaimed 4th instalment. With titles in the series based in different historical time periods and vast locations to explore, the series has become incredibly popular. Alongside publishing traditional videogames, Ubisoft also released Rocksmith, a guitar hero-esque game which uses real guitars and is able to teach users to play them.
One of the most controversial video game publishers in existence, Rockstar Games are renowned for their Grand Theft Auto series, which tops sales charts for both the PS2 and PS3 with San Andreas and V respectively. The many intriguing and violent instalments of the series have been popular since the release of the original GTA in 1997. Other Rockstar titles which have attracted a lot of controversy are the Manhunt series and Bully, set in a boarding school, though it was far less violent than the two aforementioned games, and had a somewhat misleading title.
Rockstar have also published their fair share of stylised, film-like videogames including Max Payne, Red Dead Revolver and L.A. Noire. Having recently researched and reviewed L.A. Noire, I was surprised to find out how much of the development fell to Rockstar for the game, as Team Bondi who were initially responsible for development made mistakes and bad decisions in addition to treating their staff poorly. While I wasn't truly amazed by the final product, I'm sure it would have been far worse without Rockstar's input.
(GTA V for PS3, published by Rockstar) |
Overall there's no set formula for being a good video games publisher. Consistently releasing quality titles, in a series or over a range of genres, innovating and pushing the boundaries of video gaming and allowing titles which might not normally be published to be released are just a few of the things which have made the companies on this list great. My own personal criteria for a good publisher seems to be when I begin to notice that a few of the games I like are by the same people.
If you're a regular reader of my review blog then you'll be aware of the Simple Series. If not, then imagine a set of over 200 games for PS1 and PS2, amongst other consoles, produced and developed as cheaply as possible and published by D3 Publisher. With titles such as "The Chess" and "The Pro Wrestling", most of these games were only released in Japan, but around 80 of them made their way to Europe. From what I've played of these games, there's little effort put into the programming, most game modes are basically the same and there's hardly any play value to them.
As the idea of the Simple Series is to sell games at a budget price, having published them cheaply. The early simple series games were based on generic themes such as tennis, chess, or mahjong but extended to slightly more complex themes. The most popular Simple Series game, Earth Defense Force has made its name for being pretty bad but almost playable, spawning an entire series out of the idea.
(MaXXed Out Racing for PS2, published by D3 Publisher) |
The worst thing about the budget titles produced by D3 Publisher are that even for the price you pay, they're nowhere near worth it. While I've decided to collect the PS1 and PS2 titles in the series, I'd never pay over £1 for anything in the series and no-one should ever have to. If you're looking for good value games then the pre-owned section is a far better bet.
Next up on the list of my least favourite game publishers are Midas Interactive who have gone through a few name changes including simply "Midas" and "Midas Touch". Their first crime against video games is bringing the Simple Series to the UK, as they publish most of the titles from the series which arrive here. In addition to this Midas publish budget games in the UK much the same way that D3 Publisher do in Japan. Most Midas games are so budget that they don't have a metacritic rating of any sort, and the ones that do are mediocre if not bad.
Of the two games I've reviewed by Midas, (I'm not that keen on picking up any more, outside of the Simple Series) I'm not sure which was worse. The first is X-treme Express, a train racing game which while novel, felt incredibly budget, didn't have much choice of game modes and looked graphically poor. It turns out that racing on straight tracks is just as boring as it'd seem. Players are allowed to switch rails at certain points in the game, but the bad AI and controls make it almost unenjoyable.
(Xtreme Express for PS2, published by Midas Interactive) |
Midway began their life by distributing Space Invaders and Pac-Man in the USA. After this they published some arcade titles of their own, which in more recent years have made it onto "Midway Arcade Treasures" collections. Three of them. So, what sort of arcade classics warrant having 3 individual collections of games? There's Defender which technically wasn't even published by Midway, but Williams Electronics who merged with them 8 years after the release of the game. Or maybe Joust, another Williams game? Marble Madness? Paperboy? The only game that I can honestly say is worth playing on any of the Arcade Treasures collections is Smash TV, and once again it's by Williams.
Okay, so most of their claims to fame in the early arcade era were actually by Williams, but there's the Mortal Kombat series? Personally I think Mortal Kombat is a pretty mediocre fighter with poor AI and little appeal outside of the fatalities. Primal Rage is another game which is referred to lovingly by nostalgic fans every now and then, but really isn't much fun at all. In fact I can only think of two Midway games I even enjoyed; Showtime NBA on NBC and Ready 2 Rumble Boxing.
(San Francisco Rush on N64, published by Midway) |
Overall Midway were the type of publisher that relied on their previous games and franchises to keep their business alive. Unfortunately most of these were aquired when the company merged with Williams, and most of the games that weren't aren't worth playing. Midway went into liquidation in 2009 as they ran out of franchises to produce a new version of. Probably.
Before Activision, third party developers didn't exist. While being the first was quite an achievement at the time, it was bound to happen at some point, and doesn't shield them from criticism, particularly in their present day dealings. It's not until around 1999 that Activision began to do anything of particular note, but around this time they began to acquire developers whose games they were publishing such as Neversoft and the Tony Hawk's Series, Treyarch and Infinity Ward with the Call Of Duty series and Luxoflux and the Vigilante 8 series.
Instead of developing and publishing games themselves, Activision acquired developers and published their games, with much more creative control over the process as they owned the developers. Some of the developers acquired by Activision were only able to produce a few games before going out of business, such as Bizarre Creations (makers of Metropolis Street Racer and Project Gotham Racing), and Luxoflux (who made the True Crime series whilst owned by Activision).
(True Crime New York City for PS2, published by Activison) |
Overall Activision seems to rely on bringing out two new Call Of Duty games a years, buying developers who seem like they might have a good franchise and then letting them go out of business if they don't. While I don't deny that there have been some good Activision published titles over the years, it doesn't make up for or excuse their behaviour in general.
My final publisher on the list of bad ones is possibly the worst. EA Games received the Worst Company in America award for 2012 and 2013, for poor treatment of their staff and customers. Over the years they've produced some enjoyable games, but in a lot of cases they've acquired developers who were already making good games in the same way as Activision and passed the product off as their own.
Some fine examples of this sort of activity are their purchase of Criterion Games, makers of Burnout (one of Need For Speed's biggest rivals), Maxis, makers of the Sims (now EA Maxis, so that EA can get extra credit), BioWare (makers of Mass Effect), and Bullfrog Productions (makers of Populous, who are now defunct, following the EA takeover).
(Dungeon Keeper for Mobile Devices, published by EA) |
Some of EA's biggest moneymakers are their sports games; FIFA, NBA, NHL, and Madden games are all pretty popular and bought by gamers regardless of their similarity to last season's game. In a lot of ways this is worse than my frustrations with Activision for releasing similar Call of Duty games. Personally I'd like to see a definitive version of each sports game released and then have EA wait until there's a large enough technological advance to actually warrant a new game. It's not as if rosters couldn't be updated with simple downloads anyway.
With more and more examples of EA's greed and lack of respect for their consumers being documented in the media in the past few years, gamers have started wonder just how long the company will be able to completely ignore what they want before a complete boycott of their games ensues. The release of Simcity caused some discussion of this, and I'm sure it won't be long until there's more.
A few companies that were close to making these lists were Atlus and Konami, on the good side and Microsoft Studios (purely for ruining Rare) on the bad, but I didn't feel that I had compelling enough reasons to put these companies on here.
All in all there's no recipe for how to be a good publisher, but perhaps there is for being a bad one. Trying to make games as cheaply as possible to sell at a budget price hardly ever produces satisfying results, if at all. Attempting to cash in on past successes that we're particularly good to start with won't get you very far either, and acquiring any studio that is making a sucessful game so that you can be on the publishing credits, only to continue the series by keeping everything exactly the same for 10+ instalments is probably the worst publishing sin of all.